Ideas of nudge: using behavioural insights to influence people
Duration: 1 hour 4 mins
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About this item
| Description: | Dr Vincent Mak, from Cambridge Judge Business School, introduces nudge, the art and science of influencing behaviour through subtle changes in the environment. |
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| Created: | 2018-10-25 11:59 |
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| Collection: | Alumni Festival 2018 |
| Publisher: | University of Cambridge |
| Copyright: | Isabel Ronaldson |
| Language: | eng (English) |
| Distribution: |
World
(not downloadable)
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| Explicit content: | No |
| Abstract: | Nudge is the art and science of influencing people's behaviour through subtle changes in the environment. Vincent Mak, a decision sciences researcher at Cambridge Judge Business School, will give you a brief introduction to nudge, followed by recent research findings that showcase its possibilities. Examples include how to make people competitive without taking part in a competition, and whether museums should ask for donations at the entrance or the exit. |
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