'A Career in Brand Management: Becoming A Trade Mark Attorney' - Patricia Collis: CIPIL Seminar
Duration: 47 mins 45 secs
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| Description: |
Patricia Collis is a UK and European trade mark and design attorney at Bird & Bird in London. She has worked in the field of brand management for almost 10 years, and acted for some of the world’s largest brands. Prior to embarking on this career she studied for a law degree and then an LLM at the University of Cambridge.
Patricia gave an evening seminar entitled "A Career in Brand Management: Becoming A Trade Mark Attorney" on Wednesday 17 February 2016 at the Faculty of Law as a guest of CIPIL (the Centre for Intellectual Property and Information Law). For more information see the CIPIL website at http://www.cipil.law.cam.ac.uk |
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| Created: | 2016-02-18 17:07 |
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| Collection: | CIPIL Intellectual Property Seminar Series |
| Publisher: | University of Cambridge |
| Copyright: | Mr D.J. Bates |
| Language: | eng (English) |
| Distribution: |
World
(downloadable)
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| Categories: |
iTunes - Law & Politics - Law |
| Explicit content: | No |
| Abstract: | While an increasing number of high profile trade mark, copyright and design cases are now being heard by the Courts, both in the UK and at European level, IP law keeps a host of people buy throughout the year. A key (though relatively unknown) group are trade mark attorneys, helping companies of all sizes select, protect, maintain and defend their brand rights. The main focus of this talk is a case study demonstrating the combination of legal knowledge, commercial assessment and tactical thought required in this profession. It will conclude with an overview of the qualification process for trade mark attorneys. |
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